Best Subscription App for Shopify?

best subscription app for shopify

Written by Adriana Pope

March 19, 2021

Are you looking for the best subscription app for Shopify? Great, you’ve come to the right place. In this article we’ll cover what the best subscription app for Shopify is and how you can use it. We will cover the top features you should look for and things to avoid while shopping around.

When looking for the best subscription app for Shopify you want to make sure you do your homework and pick one out that’s going to get the job done right. You also need one that is going to be able to be safe and reliable, because you are processing orders through it.

Not all subscription apps are created equal, some might have a terrible user experience and leave you frustrated. Other subscription apps might have bad code that gets inserted into your theme and messes up the way your store looks and functions. And most importantly, what if the subscription app just doesn’t work at all? That’s just the tip of the iceberg when it comes to things to look out for.

But don’t worry, we’ll give you our advice on what is the best subscription app for Shopify and why it’s the one you should install on your store.

ongoing subscriptions shopify app

Best Subscription App for Shopify

The best subscription app for Shopify is Ongoing

Why? Ongoing is an app that will help you transform any product into a subscription. This will allow you offer and accept recurring payments for products that are sold on a repeat basis.

It’s super easy to create a subscription product with Ongoing.

First, you will need to create a subscription plan. This lets you create some options for customers to choose from like monthly or weekly delivery (that sort of thing). It also lets you offer a discount for subscription products which can really help optimize your sales funnel.

Next, you select which products you want to be offered as a subscription.

And it’s as simple as that! Your product page will display an awesome subscription widget where shoppers can see all the various payment methods available.

In this article we’ll cover all the key benefits of Ongoing app and explain why it’s the best subscription app for Shopify.

Super easy installation

Ongoing is super easy to install, in fact, their installation process as friction-less as possible.

They’ve created a step by step guide to walk you the process so you can get set up quickly.

Ongoing offers amazing customer service so you can always get in touch with them if you have any questions or need any help.

Also, the Ongoing team offers free set up. They can help you by making the subscription widget match your theme or help you set up your first subscription product. Whatever you need help with, they are there to help you every step of the way which is why they are the best subscription app on Shopify.

best subscription app for shopify

Secure & Safe Payments

Ongoing makes sure that your payments from customers are processed securely using tokenization and encryption.

We also are one of the very few companies who Shopify handpicked and approved to offer a subscription app that syncs up perfectly with Shopify Payments.

The way it works is we integrate with Shopify’s safe and secure payment processing, and this means that credit card numbers are never seen or stored.

Ongoing is PCI Compliant, which means its technology is secure and safe to use on any Shopify store.

Having a subscription app that meets these PCI compliant standards is super important because the software will be processing credit card payments.

Create Customizable Subscription Plans

We get it, you want to turn your product into a subscription product. You can do this by using an app like Ongoing.

It lets you create customizable subscription plans for your products in 3 clicks. This means you can let your customers order exactly what they want, when they want it. They get to pick how often the product gets delivered, which is an important part of offering subscriptions on Shopify.

If a shop sells bags of coffee, they can create a couple subscription plans such as weekly, monthly, and quarterly options for customers to choose from.

Subscription plans offer customers a way to choose the specific type of subscription they want: the frequency and price.

Subscription plans also give customers choices when it comes to how they can buy a product. Lots of people these days want the convenience of stetting up automatic repeat deliveries, so they’ll be happy you offer this!

With subscription plans, you can also add a discount to reward them for their loyalty but we’ll cover that next!

Subscription Discounts

Here’s a great way to entice shoppers to subscribe to a product… offer them a discount! People love deals. There’s something about getting a reduced price that just makes you want to click that BUY NOW button.

Ongoing has subscription discounts baked right into the subscription plans. They are optional so don’t worry you aren’t forced to use them. But they are there if you want to use them as your super power!

Subscription discounts gives shoppers that extra reason to buy your product on a repeat basis. You can think of it as a reward for their commitment.

Ongoing automatically handles figuring out the discount in whatever currency you are using, so it works globally with any shop!

Automated Recurring Billing

Picking the right subscription app is important because it’s going to handle all of your subscription orders. Ongoing handles recurring billing for all subscription orders.

These recurring transactions need to have a way for them to automatically be processed in the background. Ongoing processes these recurring payments automatically by syncing up with Shopify payments.

This helps streamline your business because you don’t have to worry about chasing down customers for late or missed payments.

If a credit card payment fails for some reason. Ongoing uses smart retry logic to make another attempt at processing that payment.

Having an automatic recurring billing system like Ongoing on your Shopify store can help you recover missed payments…and earn you more income.

Multi currency support

If your Shopify store sells products globally across the world, then you’ll want a subscription app that handles multi-currency.

Ongoing offers multi currency support, meaning that it can handle any currency you use or offer.

If you use USD currency, we can display the price and discount of your subscription plans in the correct amount.

Since Ongoing automatically calculates these costs for you, there’s no need to do anything at all, this app handles it all for you!

best subscription app for shopify

Easily Track Subscription Orders

If you’re selling subscriptions, you’ll need a way to manage them.

Ongoing helps keep track of all your subscriptions in one convenient location. You can sort your subscription orders by active , paused or cancelled. You can also see the customer who ordered the subscription, next billing date and the status of the order in one quick glance.

Ongoing also offers a subscription order history so you can see a customers order in full detail. This is helpful for seeing a subscription order’s price, product details, frequency, delivery info, fulfillment status and order number.

A merchant can also easily edit any subscription details on behalf of the customer from this dashboard.

View Subscription Analytics & Reports

Are you selling a lot of subscriptions, a little bit, could you be selling more? It’s hard to answer these questions if you don’t have a way to track your financials.

Ongoing helps you track your progress with subscription sales with at-a-glance reports and charts.

Quickly see how much money the app has made you by looking at your total subscription earnings. You can also view your upcoming subscription value which tells you how much we estimate you will make next month.

This makes it easier to keep the pulse on your performance and see how well your sales are doing.
Ongoing also includes charts so you can keep an eye on your new subscriptions on a daily and monthly basis.

Subscription Portal

There’s nothing better than having your customers solve their own problems.

Ongoing has a self-catering subscription portal where customers can track and manage their subscription orders.

Customers can easily make any edits to their orders such as change payment information or see when their next order is scheduled.

If your customer also wants to pause or cancel their subscription, they can do this on the subscription portal.

They can also view their order history on this dashboard.

The subscription portal provides customers a place where they can view all their subscription information. This helps reduce the amount of customer request emails a merchant receives regarding subscription orders which can lower your administrative costs.

Earn Recurring Revenue

Recurring revenue is income you earn on a repeat basis. Instead of getting shoppers to buy a product one time, subscriptions help you gain life-long customers who buy your products again and again.

Since subscriptions automatically charge the customer on a regular basis, you’ll receive payments also on a regular basis.

Ongoing helps you earn recurring revenue by giving you the tools to sell subscriptions on your Shopify store. By selling subscriptions, you can leverage the power of receiving automated recurring payments for repeat orders.

Recurring revenue is a great way to scale up your business and grow your company to the next level.

Recurring revenue is also a great asset to have if you are thinking about ever selling your business because MRR (monthly recurring revenue) is very desirable for investors/buyers.

Who are the folks behind Ongoing?

Ongoing is an American company based located in sunny California. Their team of developers specialize in sales optimization. Ongoing prides themselves on clean code that will never slow down your shop.

Ongoing app helps Shopify store owners sell subscriptions and earn recurring revenue. They love helping Shopify store owners streamline their business with software that handles the heavy lifting for you.

They are experts at creating a subscription management software that works perfectly with your store’s theme, and processes subscription orders safely.

Ongoing takes customer service seriously and offers a quick turn around time for any questions or request.

If you have any questions about adding subscriptions to your Shopify store, feel free to get in touch with them and they’ll respond within 24 hours.

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