Ongoing Launches Customer Tagging

customer tagging subscriptions ongoing

Written by Adriana Pope

November 3, 2021

Ongoing has just launched customer tagging based on subscriptions groups. Now merchants can easily identify which customers are subscribed to a specific subscription group. This is helpful in lots of different ways.

Being able to identify and isolate customers who have a certain subscription product is super beneficial!

This can help you segment and organize these customers for different marketing campaigns or simply for making your fulfillment process smoother.

Let’s suppose I have a subscription group called “Candle of the Month Club”. Now I can add a customer tag called “candle_box_subscriber” onto this subscription group.

This would allow me to see which customers are subscribed to this group.

So anybody who purchases a subscription plan that belongs to this group would get tagged with the customer tag “candle_box_subscriber”.

This is useful for marketing purposes and also fulfillment. On your Shopify Customers section, you can filter by this customer tag and pull up all customers with this specific tag.

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